The Oriental Westlake is a newly-operated, high-class apartment, located in the prime of West Lake. The investors wishes to continues to open for housing-sales and attained more new customers.

THE APPROACH

1. Communication strategy: Focus on 02 main target group – 01 group with the needs for an accommodation at a reasonable price, 01 group is investors looking for profitable investment opportunities.

2. Media strategy: Facebook lead ad, Google search, GDN, Retargeting.

3. Website: Re-optimized for better performance.