A.O.Smith
Building the connection between A.O.Smith and beloved customers, in celebration of A.O.Smith’s 145 years anniversary.
Service
Digital Communication
Client
A.O.SMITH
Building the connection between A.O.Smith and beloved customers, in celebration of A.O.Smith’s 145 years anniversary.
Digital Communication
A.O.SMITH
Key message: A.O.Smith – 145 years of innovation.
Communication strategy: Affirming A.O.Smith’s leading position in technology and designs of a true American brand; in combination with Facebook team,utilize brand lift study (brand lift study).
Media strategy: Facebook brand awareness, Youtube, KOLs, PR.
3.21TrREACH
12.6 PTSAD RECALL
2.4 PTSPREFERENCE