A.O.Smith
Building the connection between A.O.Smith and beloved customers, in celebration of A.O.Smith’s 145 years anniversary.
Service
Digital Communication
Client
A.O.SMITH
THE APPROACH
Key message: A.O.Smith – 145 years of innovation.
Communication strategy: Affirming A.O.Smith’s leading position in technology and designs of a true American brand; in combination with Facebook team,utilize brand lift study (brand lift study).
Media strategy: Facebook brand awareness, Youtube, KOLs, PR.
3.21TrREACH
12.6 PTSAD RECALL
2.4 PTSPREFERENCE
XEM THÊM 
EUROWINDOW
Digital Performance
COOCAA
Digital Performance
MEDIA
Digital Performance