CooCaa is a newly established with affordable TV products and is now entering the competitive market. As a result, the brand decided to choose e-commerce platforms as their main channels for their sales and promotional strategy; especially, the Lazada’s “Super Sale 09/09” to boost CooCaa new product lines.

THE APPROACH

1. Communication strategy: Utilize the “affordable price” strategy to acquire more customers.

2. Content: Utilize variety of content types for A/B testing.

3. Media strategy: Facebook collaborative ads, KOLs.

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