Service: Branding

Client: SeABank

Category: Bank

01. The background

  • Objective: Increase awareness and interaction with the global 20% cashback program for SeABank Mastercard cardholders.

02. The Approach

  • Key message: Travel to all five continents, 20% cashback worldwide.
  • Media strategy: Facebook reach, Facebook engagement.
  • Optimization: Design a variety of different content & image orientations, combined with A/B testing methods to convey the message to the maximum target customer group at the most optimal cost.

03. The Result

+136%

KPI

+3.8ml

Reach

+40k

Engagement

6.52%

CTR

Service: Branding

Client: SeABank

Category: Bank

01.The Background

Objective: Increase awareness and interaction with the global 20% cashback program for SeABank Mastercard cardholders.

02. The Approach

Key message: Travel to all five continents, 20% cashback worldwide.

Media strategy: Facebook reach, Facebook engagement.

Optimization: Design a variety of different content & image orientations, combined with A/B testing methods to convey the message to the maximum target customer group at the most optimal cost.

03.The Result

+136%

KPI

+3.8ml

Reach

+40000

Engagement

6.52%

CTR