In order to celebrate their 18th anniversary of establishment, Eurowindow launched a promotional program for customers on their door products, with the goal of attracting new potential customers (Lead).
1. Key message: “Luxury home, luxury house.”
2. Communication strategy: The campaign is divided into 2 phase: testing and optimization.
3. Media strategy: Facebook performance, Google search, GDN.
4. Established a system of landing pages for different product lines in order to encourage customers.
X2COMPARED TO BEFORE