Service
Performance Campaign
Client
Golden Spoon
Objectives: (1) Launching the “The Golden Spoon” application & (2) Increasing app installs.
THE APPROACH
1. Convert from ITVC to mobile-friendly vertical format.
2. Use a variety of content/images/videos to optimize.
3. Media strategy: Facebook app install, UAC, Retargeting, A/B testing.
5500APP INSTALLS
