As the complex development of the COVID-19 pandemic, consumers are now shifting their attention to e-commerce platforms in order to meet all demands and to overcome difficulty within the shopping procedures. Kanacos started implementing more promotional programs on major e-commerce platforms.

THE APPROACH

1. Communication strategy: Boosting strong product lines with attractive incentives in a short period of time.

2. Media strategy: Facebook CPAS, Facebook Click to Web.

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