Client: LATROBE UNIVERSITY
La Trobe is Australia top university, staying in the top 1% global. However, the brand awareness is still low. La Trobe aspires to attract more students in Vietnam, as well as to promote their image through their attractive scholarships program, dedicated only to Vietnam market.
1. Communication strategy: Introducing Vietnamese students to La Trobe, which their attractive scholarship offers; at the same time affirming the school’s reputation through story of scholarship-winners and La Trobe’s global achievements.
2. Media strategy: Facebook reach & frequency, Lead ad, Messenger ad.