La Trobe is Australia top university, staying in the top 1% global. However, the brand awareness is still low. La Trobe aspires to attract more students in Vietnam, as well as to promote their image through their attractive scholarships program, dedicated only to Vietnam market.
Digital Communication
La Trobe University
Communication strategy: Introducing Vietnamese students to La Trobe, which their attractive scholarship offers; at the same time affirming the school’s reputation through story of scholarship-winners and La Trobe’s global achievements.
Media strategy: Facebook reach & frequency, Lead ad, Messenger ad.
5TrREACH
71.000ENGAGEMENT
1.000LEAD
Digital Performance
Digital Performance
Digital Performance
