MIDEA

Taken the advantage of the complex COVID-19 pandemic, Midea has successfully launched their new product line” “Knight Series” – antibacterial washing machines during the Lazada birthday sale 27/03. However, Midea faced one obstacle: customers are not willing to purchase high-value electronic  products through e-commerce platforms.

Service

Digital Performance

Client

MIDEA

THE APPROACH

Idea: Focus on boosting the key products with good promotions. Utilize 20 different content types to run testing.

Communication strategy: The campaign is divided into 3 phases (Testing – During sale – Sale day) with the goal of introducing, reminding and promoting purchases.

Media strategy: Facebook collaborative ads, KOLs livestream, PR.

+600%
ROAS

6932
ART TO CART

+650
ORDERS

XEM THÊM

EUROWINDOW

Digital Performance

COOCAA

Digital Performance

SACOMBANK

Digital Performance