Objectives: (1) Introducing the authentic Panasonic equipment cleaning service & (2) Searching for potential customers.

THE APPROACH

1. Key message: Authentic equipment intensive cleaning.

2. Communication strategy: Target audience is customers who have used Panasonic air conditioners, washing machines, refrigerators.

3. Media strategy: Facebook lead ad, Website conversion, GDN retargeting.

4500
LEAD

150%
KPI