Sacombank launched a credit card promotion program for Golden Lotus members, with the goal of attracting potential customers to register for Sacombank’s credit card.

THE APPROACH

1. Key message: “Sen vàng cất cánh, thẻ dặm trao tay.” – “Golden Lotus takes off, miles return for customers.”

2. Target audiences: Existing customers of Sacombank, as well as other potential customers who are interested in credit cards.

3. Media strategy: Facebook lead ad, Gmail sponsor, Retargeting.

+921
LEADS

+300%
KPI

12.99%
CTR