Sacombank launched a credit card promotion program for Golden Lotus members, with the goal of attracting potential customers to register for Sacombank’s credit card.
1. Key message: “Sen vàng cất cánh, thẻ dặm trao tay.” – “Golden Lotus takes off, miles return for customers.”
2. Target audiences: Existing customers of Sacombank, as well as other potential customers who are interested in credit cards.
3. Media strategy: Facebook lead ad, Gmail sponsor, Retargeting.