Objectives: Increasing Unionpay brand awareness in Vietnam.
1. Key message: Shine Your Way.
2. Media strategy: Facebook Reach, Facebook Engagement, Facebook Page Like, Brand Awareness.
3. Activities: (1) Contest “Shine Your Way” attracting players to share & receive tickets to watch the Vietnam national football team at the AFF Cup; (2) Offline event: Joining the event“Color Me Run” in Ho Chi Minhvà organising the event “Ha Noi Shopping District”.