• Challenge: On the occasion of the 145th anniversary, A. O. Smith wishes to use the occasion as both an opportunity to create a connection with customers and at the same time affirm the position of a leading water purifier brand in technology.
• Objective: Creating a connection with customers on the occasion of the 145th anniversary.

• Key message: A.O.Smith – 145 years of innovation.
• Media strategy: Facebook brand awareness, Youtube, KOLs, PR.
• Communication strategy: Affirming A.O.Smith’s leading position in technology and designs of a true American brand; in combination with Facebook team, utilize brand lift study (brand lift study).

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