Category: Home Appliances & Electronics
01. The Background
- Challenge: On the occasion of the 145th anniversary, A. O. Smith wishes to use the occasion as both an opportunity to create a connection with customers and at the same time affirm the position of a leading water purifier brand in technology.
- Objective: Creating a connection with customers on the occasion of the 145th anniversary.
02. The Approach
- Key message: A.O.Smith – 145 years of innovation.
- Media strategy: Facebook brand awareness, Youtube, KOLs, PR.
- Communication strategy: Affirming A.O.Smith’s leading position in technology and designs of a true American brand; in combination with Facebook team, utilize brand lift study (brand lift study).
03. The Result