Client: COOCAA

Challenge: Coocaa is a new smart TV brand appearing on the market, targeting the affordable, low-cost segment. Cocoa faced the challenge of winning customers’ trust.

Objective: Increasing sales of the new Smart TV product line on September 9 on Lazada.

Content: Utilize variety of content types for A/B testing.

Media strategy: Facebook collaborative ads, KOLs.

Communication strategy: Utilize the “affordable price” strategy to acquire more customers.

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Roas