Category: Home Appliances & Electronics
01. The Background
- Challenge: Coocaa is a new smart TV brand appearing on the market, targeting the affordable, low-cost segment. Cocoa faced the challenge of winning customers’ trust.
- Objective: Increasing sales of the new Smart TV product line on September 9 on Lazada.
02. The Approach
- Content: Utilize variety of content types for A/B testing.
- Media strategy: Facebook collaborative ads, KOLs.
- Communication strategy: Utilize the “affordable price” strategy to acquire more customers.
03. The Result