Category: Home Appliances & Electronics
01. The Background
- Challenges: Electeka is a high-end Danish home appliance brand, but it faces the challenge of a new brand entering the Vietnamese market and how to attract customers to try the product.
– Introducing a line of high-end, multi-function water purifier from Denmark.
– Searching for potential customers.
02. The Approach
- Key message: Scandinavian design for a better life.
- Media strategy: Facebook lead ad, Website conversion, Youtube, GDN, A/B testing.
- Communication strategy: Use a variety of content/images/videos to optimize.
03. The Result
Lead (3 months)