Service: Performance

Client: Eurowindow

Category: Building Materials

01. The Objective

  • Challenges: Eurowindow has implemented many performance campaigns, but they have difficulty in expanding their reach to potential customers & cannot measure campaign effectiveness.
  • Objective: Attract potential customers & Introducing Eurowindow’s birthday promotion program.

02. The Approach

  • Key message: “Luxury home, luxury house.”
  • Media strategy: Facebook performance, Google search, GDN and established a system of landing pages for different product lines in order to encourage customers.
  • Communication strategy: The campaign is divided into 2 phase – testing and optimization.

03. The Result

+3000

Lead

148%

KPI

7,5%

Conversion Rate

Service: Performance

Client: Eurowindow

Category: Building Materials

01. The Background

Challenges: Eurowindow has implemented many performance campaigns, but they have difficulty in expanding their reach to potential customers & cannot measure campaign effectiveness.

Objective: Attract potential customers & Introducing Eurowindow’s birthday promotion program.

02. The Approach

Key message: “Luxury home, luxury house.”

Media strategy: Facebook performance, Google search, GDN.

Communication strategy: (1) The campaign is divided into 2 phase – testing and optimization & (2) Established a system of landing pages for different product lines in order to encourage customers.

03. The Result

+3000

Lead

148%

KPI

7,5%

Conversion Rate