
Service: Performance
Client: Eurowindow
Category: Building Materials
01. The Objective
- Challenges: Eurowindow has implemented many performance campaigns, but they have difficulty in expanding their reach to potential customers & cannot measure campaign effectiveness.
- Objective: Attract potential customers & Introducing Eurowindow’s birthday promotion program.
02. The Approach
- Key message: “Luxury home, luxury house.”
- Media strategy: Facebook performance, Google search, GDN and established a system of landing pages for different product lines in order to encourage customers.
- Communication strategy: The campaign is divided into 2 phase – testing and optimization.
03. The Result
+3000
Lead
148%
KPI
7,5%
Conversion Rate