Service: Performance

Client: Golden Gate

Category: F&B

01. The Background

  • Golden Gate launched a point-collecting application called Golden Spoon, which makes it easy for customers to accumulate points and pay.
  • Objective: Increase awareness of the Golden Spoon application & Attract customers to download it.

02. The Approach

  • Content: Use a variety of content/images/videos to optimize.
  • Media strategy: Facebook app install, UAC, Retargeting, A/B testing.
  • Convert from ITVC to mobile-friendly vertical format.

03. The Result

5500 App Install

+2.2mReach

4,5%CTR

SEE MORE →

Service: Performance

Client: Golden Gate

Category: F&B

01. The Background

Background: Golden Gate launched a point-collecting application called Golden Spoon, which makes it easy for customers to accumulate points and pay.

Objective: Increase awareness of the Golden Spoon application & Attract customers to download it.

02. The Approach

Content: Use a variety of content/images/videos to optimize.

Media strategy: Facebook app install, UAC, Retargeting, A/B testing. Convert from ITVC to mobile-friendly vertical format.

03. The Result

5500

App Install

+2.2m

Reach

4,5%

CTR

SEE MORE →