Service: Performance
Client: BVBank
Category: Bank
01. The Background
- Objective: Increasing awareness of BVBank and Digimi’s outstanding card incentive programs.
02. The Approach
- Media strategy: Facebook reach, Facebook engagement, Facebook video view & Retargeting.
- Optimization: Create a campaign structure to optimize costs and maximize target customer groups based on AI technology. Incorporate real-time reporting (Supermetrics) to adjust and optimize creative contents and potential target audiences.
03. The Result
+120%
KPI
+7.5%
CTR
