Client: Panasonic

Challenges: Panasonic pioneered the launch of genuine equipment cleaning services with Japanese standard processes but faced the challenge of high prices and fierce competition from rivals.

Objective: Find customers to try the service & Introduce the authentic Panasonic equipment cleaning service.

Key message: Authentic equipment intensive cleaning.

Media strategy: Facebook lead ad, Website conversion, GDN retargeting.

Communication strategy: Target audience is customers who have used Panasonic air conditioners, washing machines, refrigerators.

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