Service: Performance

Client: Sacombank

Category: Bank

01. The Background

Sacombank launched a credit card promotion program for Golden Lotus members, with the goal of attracting potential customers to register for Sacombank’s credit card.

02. The Approach

  • Key message: “Sen vàng cất cánh, thẻ dặm trao tay.” – “Golden Lotus takes off, miles return for customers.”
  • Media strategy: Facebook lead ad, Gmail sponsor, Retargeting.
  • Target audiences: Existing customers of Sacombank, as well as other potential customers who are interested in credit cards.

03. The Result

921

Lead

300%

KPI

12,99%

CTR

Service: Performance

Client: Sacombank

Category: Bank

01. The Background

Sacombank launched a credit card promotion program for Golden Lotus members, with the goal of attracting potential customers to register for Sacombank’s credit card.

02. The Approach

Key message: “Sen vàng cất cánh, thẻ dặm trao tay.” – “Golden Lotus takes off, miles return for customers.”

Media strategy: Facebook lead ad, Gmail sponsor, Retargeting.

Target audiences: Existing customers of Sacombank, as well as other potential customers who are interested in credit cards.

03. The Result

921

Lead

300%

KPI

12.99%

CTR