
Service: Performance
Client: Sacombank
Category: Bank
01. The Background
Sacombank launched a credit card promotion program for Golden Lotus members, with the goal of attracting potential customers to register for Sacombank’s credit card.
02. The Approach
- Key message: “Sen vàng cất cánh, thẻ dặm trao tay.” – “Golden Lotus takes off, miles return for customers.”
- Media strategy: Facebook lead ad, Gmail sponsor, Retargeting.
- Target audiences: Existing customers of Sacombank, as well as other potential customers who are interested in credit cards.
03. The Result
921
Lead
300%
KPI
12,99%
CTR