Service: Branding
Client: Union Pay
Category: Bank
01. The Background
- Unionpay provides high-quality payment services, although it is a big brand in China with many networks around the world. However, in Vietnam, very few people know it, and they are used to using Visa and Mastercard.
- Objective: Increase UnionPay brand awareness in Vietnam.
02. The Approach
- Key message: Shine Your Way.
- Media strategy: Facebook Reach, Facebook Engagement, Facebook Page Like, Brand Awareness.
- Activities: (1) Contest “Shine Your Way” attracting players to share & receive tickets to watch the Vietnam national football team at the AFF Cup; (2) Offline event: Joining the event“Color Me Run” in Ho Chi Minh và organizing the event “Ha Noi Shopping District”.
03. The Result
35000
Like Page
8,59m
Reach
61200
Engagement