Service: Branding

Client: Union Pay

Category: Bank

01. The Background

  • Unionpay provides high-quality payment services, although it is a big brand in China with many networks around the world. However, in Vietnam, very few people know it, and they are used to using Visa and Mastercard.
  • Objective: Increase UnionPay brand awareness in Vietnam.

02. The Approach

  • Key message: Shine Your Way.
  • Media strategy: Facebook Reach, Facebook Engagement, Facebook Page Like, Brand Awareness.
  • Activities: (1) Contest “Shine Your Way” attracting players to share & receive tickets to watch the Vietnam national football team at the AFF Cup; (2) Offline event: Joining the event“Color Me Run” in Ho Chi Minh và organizing the event “Ha Noi Shopping District”.

03. The Result

35000

Like Page

8,59m

Reach

61200

Engagement

Service: Branding

Client: UnionPay

Category: Bank

01. The Background

UnionPay provides high-quality payment services, although it is a big brand in China with many networks around the world. However, in Vietnam, very few people know it, and they are used to using Visa and Mastercard.

 Objective: Increase UnionPay brand awareness in Vietnam.

02. The Approach

Key message: Shine Your Way.

Media strategy: Facebook Reach, Facebook Engagement, Facebook Page Like, Brand Awareness.

Activities: (1) Contest “Shine Your Way” attracting players to share & receive tickets to watch the Vietnam national football team at the AFF Cup; (2) Offline event: Joining the event“Color Me Run” in Ho Chi Minh và organizing the event “Ha Noi Shopping District”.

03. The Result

35000

Like Page

61200

Engagement

8,59m

Reach