Client: Zema

Challenge: Zema is a leading all-in-one beauty brand for young people and is about to open 4 locations at the same time in Ho Chi Minh. However, the opening activities are only held online due to the photos affected by the Covid-19 pandemic. Therefore, the brand faces the challenge of how to capture the attention of customers in this context.

Objective: Raise awareness for Zema which is a beauty brand with the big infrastructure through four new facilities at the same time by February 2022.

Key message: Beauty Sorry.

Media strategy: KOLs, PR, Hot group & fan pages.

Communication strategy: Showing the best effort through seeing a weakness and always trying to do better.

+5m

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