Objectives: Raise awareness for Zema which is a beauty brand with the big infrastructure through four new facilities at the same time by February 2022.

THE APPROACH

1. Key message: Beauty Sorry.

2. Communication strategy: Showing the best effort through seeing a weakness and always trying to do better.

3. Media strategy: KOLs, PR, Hot group & fan pages.

+5m
REACH

+3000
MENTION

>20
NEWS